Juxtaposition

Juxtaposition is using two different subject to replace each other. Mostly both of the subjects are not related to each other such as abstract concepts, though it refers to physical objects. Juxtaposition is a stimulation of creativity to solve problem or design by joining the both object, and pursuit by confronting two unrelated object. The object chosen are mostly the goal or the problem to be solved taken in one hand and another hand selected randomly.

The creativity of juxtaposition also used the two concepts or objects from unfamiliar for others to make everyone familiar to it. There are some video below that show some of the photo that are unfamiliar to others and the concept or some theory that are related to juxtaposition.

David Macaulay: All roads lead to Rome Antics

He went to Rome and sketches a lot about Rome, not only how the building is, the lines, the shade, or the texture but the shadow and how their lifestyle was. He drew about scene and the situation that are happening on that time; how the historical of their culture live in their country. He even drew the details of lifestyle such as the waiters in a restaurant accidentally pour the plate of, and the top view of the city (the sky of Rome) that normally won’t draw by others.

Seth Godin: Sliced bread and other marketing delights

"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week. Seth Godin thinks new marketing ideas in the perspective of our digital age. His speech speak the words of a digital marketing, where no one’s really care about the spam or advertising that people did not care about. People do not care about things that they see every day, because that is too common and very familiar to them. So he taught advertising the way in an unfamiliar way to make a successful marketing. One of the good examples he tells is the purple cow. If everyone saw purple cow every day, it will be familiar and bored as well.

Gordon Brown: Wiring a web for global good

He is Britain’s former prime minister and became one of the world’s most experienced political leaders. He also pushed for universal broadband and a general increase in spending on science. He speaks about the war or protesters that can’t be seen or hidden. He said everyone is at a unique moment in history, that we are the first generation to change and create. There are many challenges that cannot be solving with just a country alone but global together such as global climate change that need global solution; that truly needed to re-create a global society.

Three of the video above have told the concept and meaning of juxtaposition where the meanings of juxtaposition were very wide. Juxtaposition also is a visual art, most of the time people need to visualise the image to understand. The simple example of contrast side of juxtaposition such as “it’s raining, but I am not taking umbrella”; it’s an unusual conflict.

By

Tang Wai Yung

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